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  • Student Journalist

All About Milaap

The Problem We Address


“That could be me” is the realization that prompted the founding of Milaap. Mayukh, the co-founder and CEO of Milaap, was facilitating the distribution of solar panels in Uttar Pradesh when he saw the grave issue of a lack of funds for development in rural India. Seeing that he didn’t have the resources to donate, he “asked the crowd” and that is how Milaap began! To Mayukh,

“People will always give money to people, the cause is a pretext.” The issue then becomes to make this transaction easier on both parties. He has discovered that giving money isn’t an issue, “it is difficult to get people to honestly ask for it.”

Unfortunately, in today’s society “seeking help comes with a social strain” of having to be vulnerable and honest about your situation to the people around you and even strangers. This makes it harder for people to ask for help and therefore, in turn, to get help. However, it is important to recognize that anyone could need financial help. Mayukh, himself, had “seen causes in (his) own family (and) helped friends.” Seeing these issues himself “closely” made him realize that they are “for real (and) that could be anyone.”


Our Response

Milaap started in 2010 targeting the rural population and has grown to become one of the most trusted financial platforms in India. Anyone, regardless of background, can easily start making money with Milaap. So far, Milaap has supported 228,377 health funds and 329,662 other funds. Milaap uses technology to make fundraising easy, fast and transparent. As the name suggests, Milaap brings people together for the greater good!


Contribution So Far

Milaap's impact is undeniable. With over Rs. 2300 crore raised, 809,000+ fundraisers hosted, and 92 lakhs+ donations, the platform has empowered countless individuals across India to overcome challenges and achieve their dreams. Stories like Asha's successful liver transplantation, funded by 669+ supporters, and Srabanti's battle against Myasthenia Gravis, backed by 285+ donors, are testaments to the power of collective action. As Mayukh says, 'Every project stands in different times for people. Every single page is an achievement!' These words capture the essence of Milaap's mission: to connect people in need with the resources they need to thrive. The data speaks for itself, but it's the stories of hope and resilience that truly showcase the transformative power of Milaap."


The Limitations

The main obstacle for organizations using large numbers of users in emergencies is that "sometimes you can't help them get better." Mayukh explained that sometimes even when funds are raised and work is completed, people do not survive or face unexpected problems that can lead to health problems and sometimes even death. The solution to this huge problem is that Milaap provides free advice to all friends who need it.


Our Learnings from our Interview with Milaap


  • We can never force some one to donate it is the donor choice if they want to donate or not

  • At Milaap, empathy is the most important value that makes a difference.

  • Because working at Milaap is an emotionally draining job we provide counselling to all employees.

  • It is totally the donor's choice on how much they want to donate; we can never force them.


This constructive story has been written by student journalists of the Re-Imagining Media Program. We are thankful to Mr. Mayukh Chowdhury from Milaap for his time and for answering all our questions patiently.

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